Online brokers unlikely to pull ads if market slows

Article Abstract:

Online stock brokers say market volatility is not reason enough for them to pull out advertisements or be less agrressive in their campaigns. Brokers say a one-week downturn in the market does not indicate that investors have turned bearish. Brokers, however, are now staying away from get-rich-quick messages after Securities and Exchange Commission Chairman Arthur Levitt criticized ads carrying the theme.

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Nissan ads hawk cool lifestyle and cars

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Nissan's sales and advertising surveys indicate that the automobile firm's newest advertisements are effective in marketing the firm's products to its intended customers. The increasing sales of Nissan's new sport utility Xterra and the Maxima are proof that the advertisements are effective. Rob Schwartz, the creative director of TBWA Chiat/Day, said the ads work because they contain plenty of information and depicts authenticity and lifestyle.

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Mercedes ads tickle buyers' funny bones

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Mercedes-Benz has launched an advertising campaign that uses humor to grab people's attention. The ads try to communicate the message that the German automaker's employees are committed to helping their customers, except, one ad warns, for forgotten anniversaries. The luxury car maker has been showing humorous ads since 1995, a marked departure from the stuffy advertising that once characterized automotive advertising.

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