Ford's campaign for its Focus car will be remade into a hybrid of television and online media

Article Abstract:

Ford Motor Co. and ad agency J. Walter Thompson Co. plan to run live commercials for the Focus car. Consumers can then go to a Web site, www.focus247.com, and vote on how the next version of the ads should look.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

General Motors drops Ayer in favor of McCann-Erickson as agency for corporate advertising

Article Abstract:

General Motors has ended its advertising contract with Ayer and has hired McCann-Erickson to take its place.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Omnicom wins advertising's big race by gaining the consolidated account of the Chrysler Group

Article Abstract:

In a decision made late in the day on Nov. 3, 2000, the Chrysler Group (a division of DaimlerChrysler AG), gave its consolidated advertising account to New York City-based Omnicom Group Inc. Omnicom had been battling it out for two-months with Chicago, IL-based Truth North Communications. The estimated total billings for the Chrysler account are $1.8 billion.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: