Article Abstract:
Buffalo, New York is launching a promotional campaign sponsored by the nonprofit Buffalo Niagara Enterprise and supported by nearly 70 participants from municipalities and private businesses to a Canadian power company. Buffalo-Niagara region has raised $27 million to extol the work force, beautiful summers and support services while reminding people and potential businesses that the winters are not all that bad.
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Article Abstract:
Executive search firm Spencer Stuart has launched a new Web site, and a new ad campaign called 'Next,' aimed at 'passive job seekers,' professionals in the 30-45 age group. The $12.5 million ad campaign was developed by the Chicago office of J. Walter Thompson, and features print ads with photos meant to recall the youthful experiences of today's young executives. In addition, the Talent Network career guidance service is available to those who register at www.spencerstuart.com.
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Article Abstract:
Many nonprofit organizations are responding to the mood of the country after Sept. 11 with more reflective and patriotic ad campaigns. People for the Ethical Treatment of Animals, notorious for shocking and provocative ads now is presenting former Playboy bunny Kimberly Hefner, dressed in red, white and blue, albeit with cleavage in ads with the tag line, "I want YOU to go vegetarian". PETA is hoping humor and a positive point of view will be appealing. The American Cancer Society's campaign stresses survivorshp. And the Nature Conservancy is offering ads featuring family values.
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