Microsoft plans ad blitz to 'break us through'

Article Abstract:

Microsoft Corp will launch a marketing campaign, worth $200 million, on Jan 22, 2001. The campaign is aimed at wooing Corporate America and dispeling the notion that Microsoft lacks products for the $%93 billion global enterprise market. The 6-month campaign will begin with a series of 30-second TV spots narrated by actor William H Macy. The ads tout the reliability, availability, mobility and flexibility of Microsoft software.

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Software firms scramble to sell online services

Article Abstract:

Software companies that are striving to boost their earnings are increasingly shifting from store shelves to the Internet to market their products. Much like a home-utility service, software firms, such as Computer Associates International Inc and BMC Software Inc, allow consumers to download their software programs from the Web for a monthly, pay-per-usage fee.

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Microsoft warns of slow quarter

Article Abstract:

Microsoft Corp. is estimating it will have a slow quarter, due to weak demand for personal computers. The forecast made the company's stock plunge 4.6% in the after-hours trading to $69.20.

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