Labor's twin blows

Article Abstract:

The Australian Labor Party lost the latest election, despite a poll showing them with a 9 percentage point lead just a few days before the election. Pollster Gary Morgan has reinterviewed his subjects and found that some 15% changed their minds during the week before the election, including 5% who changed their mind while in the polling booth. Labor lost votes because of its agreement with the Liberal party on asylum seekers, coupled with news stories about the plight of asylum seekers.

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Howard's spend

Article Abstract:

The probability of $9 billion to be accumulated by the Australian government in two years to be spent for nation-building projects is discussed. John Howard has spent on "nation building", namely, immediate transport projects and the politics of any future sale of Telstra.

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It's time for change

Article Abstract:

The advertising agenda and marketing campaign pursued by labor party to win 2004 elections are discussed. The labor party is moving to virtual advertising agencies, creative and talented media, to market their new breed of voters via email and SMS.

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