Freebies take on brash new form

Article Abstract:

Product sampling has taken on a brash new form to create a buzz. It includes strategies that are either outrageously over the top or sneaky that they fall under consumers' radar. Sampling can be the most effective and cheapest form of advertising when it works. While it is about 1% of the $93 billion promotions industry, sampling spending rose by around 9% in 2000 vs 1999. Once a mundane afterthought to costlier and glamorous forms of advertising, it is now seen by many marketers as a more cost- effective way to promote some products than TV commercials.

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Coke settles bias lawsuit for $192.5M

Article Abstract:

Coca-Cola Co (Atlanta, Georgia) has agreed to settle a class-action racial discrimination lawsuit for a total of $192.5 million. The settlement, announced on Nov 16, 2000, is believed to be the biggest-ever settlement for racial bias in the US. According to the deal, Coca-Cola has agreed to pay $92.4 million in cash to over 2,000 current and former employees who are of African-American descent.

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Burger King adopts animal-treatment standards

Article Abstract:

Burger King is complying with the demands of PETA (People for the Ethical Treatment of Animals) by announcing policy changes targeted at providing more humane treatment for animals slaughtered for use in its products. PETA has officially called off its "Murder King" campaign.

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