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Field of dreams

Article Abstract:

Marketing the Olympic Stadium in Australia has been difficult, despite the fact that the Sydney Organizing Committee for the Olympic Games has done a remarkable job of selling international television rights and others. Investors have shown little interest for the stadium, retail outlets created to sell Olympic merchandise have struggled, and the number of volunteers have fallen short.

Evaluation, Reports, 2000 AD, Olympics, Volunteers, Merchandising

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The internet: for richer not poorer

Article Abstract:

Issues concerning the growth of advertising on the internet are discussed. The ability of products and services to be marketed globally and the limiting effect of the regulation of the media and communications industry in Australia is examined.

Television broadcasting industry, Communications industry, Growth, Internet/Web advertising, Internet advertising

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How competition was put on hold

Article Abstract:

Issues are presented concerning the interest of Vodafone, Singapore Telecom and Telecom Corporation of New Zealand in the proposed sale of Cable & Wireless Optus. The lack of competition in the telecommunications market is discussed.

Management, Competition (Economics), Telecommunications services industry, Column, Telstra Corporation Ltd., Cable & Wireless Optus Ltd.

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