E-commerce report: Internet merchants turn to sweepstakes

Article Abstract:

Online marketers are looking more carefully at their budgets, since investors are asking for profitablity. Retail Web sites are using sweepstakes featuring discounts, contests and prizes to build repeat traffic. The initiatives often include improved tracking of what contestants spend at site, to guage the contests' effectiveness.

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Quisp, a cereal and a character from the past, gains new life and new sales through the Internet

Article Abstract:

Quisp cereal, very famous and a big seller in the late 1960's and early 1970's, lives again. Quaker Oats still makes the product, but it was available only in the Buffalo and Detroit areas. Once old fans found out about that, they would send for it. Now there is a Web site to make purchases a little easier. Visitors to www.quisp.com can even send each other Quisp greeting cards. Netgrocer.com is linked and distributes the product. FCB Chicago, the brand's agency, hired Spumco to do the "first Internet cereal cartoon."

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Faster Web connections permit retailers to add editorial features that can make their sites 'stickier.'

Article Abstract:

E-commerce Web sites are once again putting more product information, consumer reviews and stories on their Web sites, making them 'stickier,' in hopes of keeping customers on their sites longer. Travel Web sites are at the forefront of the trend, with more money to spend on such features, given their lucrative position in the e-commerce market.

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