Article Abstract:
Fast Company (FC) magazine has been successful because it produces thought-provoking and inspirational journalism by having conversation with readers about their lives. Instead of dealing with investigative reporting, the five-year-old business monthly looks into business best practices. In 1999, FC's circulation was up 57% 403,000 an issue and the number of advertising pages sold rose to 61% to 1,685, increasing 139% its advertising revenue to $37.7 million.
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Article Abstract:
Primedia CEO Tom Rogers announced a plan to transform his debt-saddled publishing company into an Internet player. The plan, which was welcomed by analysts, also includes investment deals with Liberty Media and CMGI. The company posted a net loss of $173 million on revenue of $1.7 billion in 1999, largely because of interest on $2.4 billion on debt and preferred stock it has incurred since 1989.
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Marvel Enterprises has unveiled a new comic publication called the 'Ultimate Marvel Magazine.' The 80-page color monthly comic book will feature Spider Man and X-Men stories but printed in the conventional size, 7-1/4 by 10-7/8 inches. The new size does away with the need to use wire racks for storing comic books on newsstands. The wire racks were expensive to maintain and stuck at odd places in newsstands. Marvel expects to sell 150,000 copies of 'Ultimate Marvel' at $4 per copy.
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