Family matters for busy ad guy

Article Abstract:

Tony Altilia is the president of Vickers and Benson Advertising Ltd, a Canadian advertising agency. The former international account director of Chicago, IL-based Leo Burnett Company Inc manages a unique schedule where he stays with his parents in Toronto on weekdays and sees his family in Chicago on weekends. Altilia is expected to redirect the declining fortunes and performance of Vickers and Benson, which has limited major accounts in the Bank of Montreal, the Canadian Tourism Commission and McDonald's Restaurants of Canada.

author: Heinzl, John
Executive changes & profiles, Vickers and Benson Advertising Ltd.

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Canadian advertiser named agency of year

Article Abstract:

Roche Macaulay and Partners Advertising Inc of Toronto, Canada, has been named as international ad agency of the year by Advertising Age International magazine. The agency has been cited for its biting creative style for various multinational clients such as Reebok Canada, Mercedes-Benz Canada and Ikea Germany. Roche Macaulay is the first Canadian ad agency to win the award since 1990.

author: Heinzl, John
Public affairs, Roche Macaulay and Partners Advertising Inc.

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NewAd flushes out new ad spaces

Article Abstract:

Toronto, Ont.-based NewAd Media Inc. has launched new video ad devices for restroom advertizing. NewAd, which is targeting the young adult sector, is installing 80 devices in Vancouver, Calgary and Montreal.

author: Heinzl, John
Marketing procedures, Advertising agencies, Demographics, Out-of-Home Advertising, Marketing, NewAd Media Inc.

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subjects list: Canada, Advertising agencies
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