Article Abstract:
Dot-com companies that advertised during the Jan 2000 Super Bowl saw a phenomenal increase in traffic days after the major sporting event. OurBeginning.com, Computer.com and MicroStrategy said they were more than satisfied with the increase in traffic. By boosting traffic, the companies also hope to convince venture capitalists and Wall Street to back their initial public offerings.
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Article Abstract:
E-Trade Inc's advertisements are expected to be the winner among television commercials shown by on-line stock trading firms. The ads, which started airing in Apr 1999, was created for the firm by Goodby Silverstein and Partners. A survey of TV ads in Ad Track revealed that E- Trade's ads were 'liked a lot' by by 35% of the respondents. The breadth and depth of the online trader's ad campaign has also helped build a well- rounded brand image for the company.
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Article Abstract:
Online companies spent $399 million on television advertising during the first half of 1999, already surpassing the 1998 total of $324 million. In fall 1999, e-commerce sites and other online companies are projected to spend a total of $2 billion on television and other media advertising. The ad spend ramp-up, meanwhile, has made it more difficult for many online companies to get their message through the clutter.
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