Big game not as big here for advertisers

Article Abstract:

The Canadian industry looks at the Super Bowl as any other advertising event that just keeps up with Survivor and comes in well below Friends. Consumer products giant Procter and Gamble is entering the Super Bowl in 2004 for the first time and they will be running a commercial titled 'Snap'.

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Microsoft to bring on-line auto operation to Canada

Article Abstract:

Redmond, Wash.-based Microsoft Corp. will expand its online auto buying operations, called MSN CarPoint, to Canada. MSN CarPoint, which will be available in English and French, offers online information and purchasing services for automobiles and trucks.

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A suitcase full of challenges

Article Abstract:

For the year 2000 Christmas season, apparel e-tailers like Roots.com, Danier.com, Lasenza.com, and Sears Canada realize they have to work hard to convince customers that ordering clothing online can be as viable as ordering other products.

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