At an annual management conference, agencies vow to 'lean forward' into the online world

Article Abstract:

The American Association of Advertising Agencies will see changes, as various prominent agency managers will head the organization for one year apiece in an effort to modernize the trade organization and make it proactive toward the issues in the industry. Philip Dusenberry will head the AAAA for the 2000-2001 year. O'Toole Creative Awards were given out.

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Offbeat TV shows test agencies' skills

Article Abstract:

New television programs like "Survivor" and "Who Wants To Be A Millionaire" are presenting a challenge to advertising agencies who are used to more traditional shows like sit-coms.

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Fun, games and even a little business at the 2001 Four A's management conference

Article Abstract:

Highlights, low points and humorous aspects of the American Association of Advertising Agencies conference in Naples, Florida, are recounted. Next year's Four A's conference will be held at the Ritz-Carlton Laguna Niguel Hotel in Dana Point, California. The 2003 and 2004 conferences will be held in New Orleans and Key Biscayne. The 2005 conference will be held in Bermuda.

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