Apple shows products for its Macintosh line

Article Abstract:

Apple Computer Inc, in an effort to remind customers that it still supports in Macintosh products and has not abandoned them for Taligent Inc and Pink, has introduced the Open Collaboration Environment for the Macintosh, the first of many software technologies Apple promises will appear through 1994. Apple emphasizes that its central product will be the Macintosh through 2000, and that Pink, the object-oriented operating system under development by a joint venture between Apple and IBM, will not replace Macintosh operating systems but instead complement them. The Open Collaboration Environment is intended to simplify communication between computer users through document sending and electronic mail. It will also improve the Macintosh's color publishing and foreign alphabet capabilities. Apple intends to sell its software separate from its computers through retailers.

author: Pollack, Andrew
Prepackaged software, Computers, peripherals & software, Computer software industry, Software industry, Software, Operating systems (Software), Product enhancement, Interoperability, Operating System, Software Packages, Outlook, Strategic Planning

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Apple set to offer new line

Article Abstract:

Apple Computer Inc will introduce three microcomputers in mid-Oct 1990. Apple has, according to Chairman and CEO John Sculley, changed its business plan from selling a few high-priced microcomputers to selling more machines with lower profit margins. Apple's management did not reveal details, but the company's lowest-priced machine is expected to be the Macintosh Classic, a Motorola 68000-based black-and-white microcomputer. It will cost about $1,000. The Macintosh LC is a color machine based on the Motorola 68020 and expected to cost about $2,500. And the Macintosh IIsi, which is based on the Motorola 68030, is a color machine expected to sell for about $3,800. Apple's new products should be competitive with inexpensive IBM clones equipped with Microsoft Windows 3.0.

author: Pollack, Andrew
Product introduction, product announcement, Low Cost, Marketing Strategy, Profit Margin, Apple Macintosh IILC (Microcomputer), Apple Macintosh Classic (680X0-based system), Apple Macintosh IIsi (680X0-based system)

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Small company in effort to clone an Apple computer

Article Abstract:

Nutek Computers Inc develops a clone of the Apple Macintosh computer that it believes will withstand any legal challenges. The computer maker is not planning to sell the clone machine on its own, but hopes to provide the chip set to other manufacturers. The company notes that the clone will be compatible with all the Macintosh software and peripherals. Nutek expects the first clones to be available in 1992. The computer maker notes that its motif screen is similar enough to the Macintosh so that users could learn to use it easily, but is also different enough to avoid legal problems. Apple officials claim unfamiliarity with Nutek's efforts.

author: Pollack, Andrew
Design and construction, Compatibility (Computers), Compatible Hardware, Competition, Computer Industry, Legal Issues, Product Development, Nutek Computers Inc.

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subjects list: Computer industry, Product development, Microcomputers, AAPL, Apple Inc., Microcomputer, Apple Macintosh (680X0-based system)
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