Spin like dervishes, then stop to think

Article Abstract:

The public relations industry is bracing for a shake out in the online sector, after a period of rising revenues from contracts from the new businesses. Agencies will be more selective in picking clients, and requiring payment up front.

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Clients clip their budgets, the dot-coms atomize and Madison Avenue retrenches

Article Abstract:

The slowdown in the US economy, the demise of many of the dot-com companies and the advertising budget cuts by many clients have caused ad agencies to trim their staffs. The large, publicly-traded ad agency holding companies are cutting personnel as a cost-cutting measure that will not affect profit margins.

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An undisclosed paid endorsement ignites a debate in the public relations industry

Article Abstract:

Ketchum, a public relations company owned by columnist Armstrong Williams, was paid $240,000 by the government to promote the No Child Left Behind Act. Other public relations professionals question the ethical standards of Ketchum and Mr. Armstrong.

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