Airlines hang onto first class. Cushy perk helps earn fliers' loyalty

Article Abstract:

The airline industry is finding the value in retaining first class services including seating that can be as much as 3 inches wider than coach seating. Having first class services helps airlines distinguish themselves, and draw high-paying customers to them.

author: De Lollis, Barbara
Marketing procedures, Services information, Industry Overview, Services, Marketing, Company marketing practices

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Airlines to sell food on flights

Article Abstract:

The author examines the move by the airlines to charge passengers for food service. Topics include business losses, service discontinuation, and bankruptcy prevention.

author: De Lollis, Barbara
Eating places, Food Service Contractors, Airline Food Service, Services discontinued, Cost Control Techniques, Prevention, Airline food services, Bankruptcy, Product discontinuation, Business losses, Cost control, Company bankruptcy, Service discontinuation, Cost reduction

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Delta Fare Plan Turns Industry On Its Head

Article Abstract:

Delta Air Lines' decision to join with discount carriers and slash its rates may have long-term implications for the other struggling major airlines.

author: Maynard, Micheline
Air Transportation, Scheduled, And Air Courier Services, Delta Air Lines Inc., DAL

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subjects list: United States, Airlines, Management, Finance, Prices and rates, Company business management, Company financing, Company pricing policy
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