Ad exec making his mark again with new agency

Article Abstract:

Berlin Cameron & Partners founder Andy Berlin is making a comeback after a couple of years absence in the advertising limelight. Berlin, one of advertising industry's most-watched executive, has taken a two-year break from the business, but is now back through Berlin Cameron. The firm, established in 1997, is the fifth advertising agency that writer-businessman Andy Berlin created. According to Berlin, since the agency's founding, it has won every account it has pitched, including Reebok, Creative Artists Agency and an unrevealed project for General Motors. Berlin Cameron has also tripled its earnings since it opened and is expecting a $12 million revenue for 1998.

Comment:

Founder Andy Berlin is making a comeback after a couple of years absence in the advertising limelight

Strategy & planning, Berlin, Cameron and Partners

Beetle's whimsical ads capture viewers' hearts

Article Abstract:

Volkswagen AG's (VW) Beetle whimsical ads created by Arnold Communications are capturing the attention of viewers. A consumers poll conducted in August 1998, for Ad Track, USA Today's exclusive poll, found that the ads were most popular among people living in the eastern part of the US and women. The print ads for the VW Beetle bagged the top award at the International Advertising Festival in Cannes, France, in early summer of 1998. Liz Vanzura, director of marketing, said VW is targeting drivers of all ages.

Comment:

Its Beetle whimsical ads for Volkswagen are capturing the attention of viewers

Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Arnold Communications Inc., Volkswagenwerk AG

Levi's campaign gets tough on consumers

Article Abstract:

Levi's ads produced by TBWA Chiat/Day state "our models can beat up their models" taking aim at Tommy Hilfiger and the doe- eyed, thin bonned models that frequent these ads. The Levi campaign may have missed the mark if it is interested in the 15 to 19 year-old market, as this segment of the population may not be familiar with such old-time stars as Gary Cooper and Marlon Brando.

Campaign Launched, Apparel & Related Products, Apparel Manufacturing, TBWA Chiat/Day Inc., Levi Strauss & Co.