Hard to believe, but the direct marketer Draft Worldwide will acquire the iconoclastic AG
Article Abstract:
In a move that may surprise the industry, the mega-marketer Draft Worldwide announced that it is acquiring a majority share in AG Worldwide, iconoclast Peter Arnell's brand strategy and ad agency. While Draft is known for hard-hitting sales pitches, AG is known for creating brand images seen to be glamorous and cutting-edge.
author: Elliott, Stuart
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Influence, Marketing industry, Business consultants, Management consultants, Arnell, Peter, DraftDirect Worldwide Inc., AG Worldwide, Surge Interactive
Three big advertising agencies kick off a worldwide partnership
Article Abstract:
World's newest huge ad agency, the result of the merger of Leo Group, MacManus Group and Dentsu Inc., temporarily called BDM, announced its official name: the B Com3 Group. Roy Bostock, chief at MacManus, becomes chairman of the firm, which will have its headquarters at Leo's headquarters in Chicago.
author: Elliott, Stuart
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
Japan, Officials and employees, Appointments, resignations and dismissals, Bostock, Roy, Brown, Craig, Haupt, Roger, Fizdale, Richard B., Kimball, Christian, Leo Group, MacManus Group, Dentsu Inc., B Com3 Group
A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic
Article Abstract:
Deutsch Inc., the last large independent advertising agency, is finally being bought out by the Interpublic Group of Cos.
author: Elliott, Stuart
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
Asset sales & divestitures, Company Planning/Goals, Interpublic Group of Companies Inc., IPG, Deutsch Inc.
subjects list: United States, Mergers, acquisitions and divestments, Advertising agencies
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