Article Abstract:
The American Association of Advertising Agencies is reassessing the agenda and format of its yearly conference after logistics problems with its 2000 Four A's Management Conference to be held in Southampton, Bermuda. The new format planned for the 2001 and 2002 conferences is designed to narrow the focus and appeal to busier senior executives.
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Article Abstract:
The 2000 meeting of the Association of National Advertisers in Dana Point, CA is the first time since 1996 that sponsorships of speaking slots and daily sessions were not sold to the highest-bidding media companies for self-promotion. Two of the most influential speakers were Alan G. Lafley, president and CEO of Procter & Gamble and Philip B. Dusenberry, chairman of BBDO New York advertising agency.
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Article Abstract:
At the American Association of Advertising Agencies (or Four A's) 83rd conference in Naples, Florida, several speakers were critical of agencie's ineffective campaigns and ads in poor taste. Four A chairman Brendan Ryan warned of less faith in agencies' product by clients and lack of creativity. DDB Worlwide chairman Keith Reinhard spoke of the Wall Street Journal as an example of a client that had rejected ads that were too provocative. Reinhard suggested contect, intent, relevance, pride and artfulness as criteria for a product and asked ad award competition juries to not pay off ads in bad taste.
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