Setting a good example

Article Abstract:

Betty TV demonstrates the advantages of instructional programs for a profitable company. The strategies followed by Betty TV in promoting youth in TV are presented.

author: Webster, Howard
Company marketing practices

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The right brand of success

Article Abstract:

UK broadcasting companies are utilizing brands to a greater extent. This branding technique can be powerful but it can also restrict programming development.

author: Keighron, Peter
Case studies, Brand name products, Brand names

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C4 Future TV line-up

Article Abstract:

Channel 4 has released a number of new commissions for its Friday night Future TV program.

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subjects list: United Kingdom, Television broadcasting industry, Marketing, Television broadcasting
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