Promotional breakdown
Article Abstract:
Television broadcasters have increased the number of programming and corporate promotions. As of August 2000, Sky One and the British Broadcasting Corporation have aired the most promos.
author: Carter, Meg
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
British Broadcasting Corp., British Sky Broadcasting Group PLC. Sky One
Humour failure
Article Abstract:
The success of marketing American and British television programs is discussed. The problem with remaking American television formats for British television audiences is analyzed.
author: Curtis, Hilary
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 1999
United States, Television comedies
Make drama without crisis
Article Abstract:
The programming of drama for independent television is discussed.
author: Lawrence, Jacquie
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2000
Market information - general, Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Broadcasting-Programming, Broadcasting, Independent television stations, Drama, Plays
subjects list: United Kingdom, Television broadcasting industry, Television broadcasting, Marketing
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