Guidelines for production

Article Abstract:

Choice of a visual medium is dependent upon the objectives for which you are communicating in first place. Multi-media, video tapes and film all have distinct pros and cons. Multi-media presentations are good color and sound, but cannot be distributed easily and may suffer from mechanical breakdowns. Video tapes are cheaper, easier and can be duplicated fast. Films can be modified for different audiences ad have optimum quality of image and sound. It can suffer from poor production and can be damaged.

author: Rambasek, Patricia
Advertising media, Audiovisual materials, Audio-visual materials

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Producing the ultimate special effect - success

Article Abstract:

As special effects in multi-image productions for business become more sophisticated, the criterion for success must be whether the message was effectively communicated. Where previously the audio-visual producer could be congratulated for using special effects to dazzle a group, corporations are now establishing objectives to be met by the AV production. Lyons Studios has organized the audio-visual production process so that the customer and the production staff agree on the objectives of each job.

author: Jones, Rich, Restuccia, Dave
Special effects (Performing arts), Lyons Studios Inc.

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The medium is not the message

Article Abstract:

Veteran a-v producer gives views of the industry. Multi-media programs are a tool to convey ideas and the message should dictate the medium, not the reverse. Scripts and the music track are the crucial elements in the presentation.

author: Rappaport, George
Media programs, Media programs (Education)

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subjects list: Management, Equipment and supplies, Publicity
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