Driving the brand

Article Abstract:

Auto mobile industry giant Audi's advertising agency, BBH entered in to the broadcasting industry by launching Unite Kingdom's first branded television channel. This revolutionary step opened the gates for the best branded companies to enter the broadcasting industry. The new channel is promising top class entertainment to its audience.

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Location story: How City Life is giving writers a break

Article Abstract:

For Granada Television's new series City Life, three unknown writers are chosen to each write an episode. Chosen out of a group of 500 applications, only twenty went to workshops on script development, six were finalists, and three were produced.

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The memory of a child

Article Abstract:

Production planning of British Broadcasting Corporation's "That Summer Day", television kid's drama based on 7 July London bombings is presented. Director Jon East is elegantly handling the sensitive issue.

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