Ads need rethink on quality web TV

Article Abstract:

Broadband video platform provider Brightcove has launched Brightcove Show, an online publishing platform which allows clients to deliver streamed broadcast-quality internet TV. Brightcove also claimed that content providers have to rethink their advertising strategies, as the viewership of internet TV grows. The features of Brightcove Show are given.

author: Parker, Robin
Services information, Services

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How Sony deals with change

Article Abstract:

Sony has gathered its accredited Europeaen dealers in Madrid to feature the new broadcasting technology products of the company. The company plans to expand in HDV products, such as two interchangeable lens tapeless camcorders and the HVR0HD1000E which is meant for events and weddings. Other plans of Sony and its dealership system are discussed.

author: Brittain, Nicola
Product development, Strategy & planning, Marketing procedures, Facilities & equipment, Household audio and video equipment, Radio & TV Broadcasting, Planning, Japan, Marketing, Equipment and supplies, Consumer electronics industry, Broadcasting industry, Sony Corp., Company marketing practices, SNE, Company business planning

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Brightcove launch in UK to prompt more web-TV

Article Abstract:

The decision of Brightcove to introduce a black culture internet video channel in the United Kingdom is presented.

author: Brittain, Nicola

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subjects list: United States, Mass media industry, Company service introduction, Service introduction, Internet television, Brightcove Inc.
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