Profit and audience maximization in broadcasting markets
Article Abstract:
A duopoly market in which firms are commercial television broadcasters is analyzed. Firms differentiate their programs along two characteristics, vertical and horizontal and it is also shown that the degree of program differentiation is different if audience or profit maximization is considered.
author: Mangani, Andrea
Publisher: Elsevier B.V.
Publication Name: Information Economics and Policy
Subject: Library and information science
ISSN: 0167-6245
Year: 2003
Marketing procedures, Commodity & service prices, Prices and rates, Marketing, Communications technology, Telecommunications, Company marketing practices, Product differentiation, Telecommunication, Company pricing policy
A simulation analysis of the market effect of the Australian Broadcasting Corporation
Article Abstract:
A model of oligopoly markets is employed in an analysis of the market impact of the Australian Broadcasting Corporation. All the results predicted by the model have been observed in the Australian television market.
author: Alcock, Jamie, Docwra, George
Publisher: Elsevier B.V.
Publication Name: Information Economics and Policy
Subject: Library and information science
ISSN: 0167-6245
Year: 2005
Australia, Technology application, Simulation methods, Simulation, Oligopolies, Australian Broadcasting Corp.
The dynamics of industrial clustering in British broadcasting
Article Abstract:
Cluster strength is examined for the British broadcasting industry, with its impact on surviving entry rates and firm growth. The impact of clusters is examined using two models.
author: Cook, Gary A.S., Pandit, Naresh R., Swann, G.M. Peter
Publisher: Elsevier B.V.
Publication Name: Information Economics and Policy
Subject: Library and information science
ISSN: 0167-6245
Year: 2001
United Kingdom, Economic aspects, Broadcasting
subjects list: Analysis, Forecasts and trends, Market trend/market analysis, Broadcasting industry
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.