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In-house legal staff can market its own product

Article Abstract:

Marketing methodology can be used to ensure good relationships between corporate counsel and their clients. In-house departments should concern themselves with the "Four P's" of marketing: price, product, place and promotion. Legal departments should use marketing tools such as research, seminars, brochures, newsletters and marketing training to develop improved communications, better visibility and higher levels of client service.

Methods, Corporate counsel

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Countries ease legal restrictions

Article Abstract:

Three important trends in trademark law are evident internationally, including increased protection for service marks in countries such as the Seychelles, Bermuda and Singapore, increased recognition of famous trademarks, and deregulation of trademark licensing. The World Intellectual Property Organization is working to harmonize trademark laws, as is the European Community.

Analysis, Trademark (International law)

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Successful legal seminar requires right selection of audience and topics

Article Abstract:

Law firms offering public seminars must target their audience and topic or else the programs will not be cost-effective. If a firm chooses topics that are market-driven, seminars can be exceptionally profitable because they directly reach key potential clients. The seminar should define the firm's public image and position it within growing markets.

Management, Conferences, meetings and seminars, Law firms, Seminars

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