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Pitching future care

Article Abstract:

Long-term care insurance is seen to post robust gains as the baby boom generation approaches old age and become increasingly aware of their mortality. In view of this projected boom in long-term care insurance sales, insurance companies and agents should adopt the right measures to ensure that the buying public is properly served. They should make the proper recommendations to customers, such as focusing on coverage instead of cost and buying at a younger age. For its part, the government should clarify the tax implications relative to long-term care insurance.

Evaluation, Marketing, Column, Long-term care insurance, Long term care insurance

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Unintended consequences

Article Abstract:

A law designed to provide greater coverage in employee health plans for mental health claims could lead to less coverage. The Mental Health Parity Act of 1996 is designed to provide the same limits and coverage for mental health benefits as other health benefits. The law allows employers to limit the number of days for inpatient care and outpatient sessions and also allows companies to provide no mental health coverage at all. Several states already have mental health parity laws.

Laws, regulations and rules, Employee benefits, Health insurance industry, Mental health benefits

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