Focusing on the customer

Article Abstract:

It is important for insurance companies to provide excellent customer service. Business process reengineering realizes who the customer is, what the customer needs and wants, how the insurance firm interacts with the customer and introduces customer satisfaction performance standards. There are so many separate functions performed by different individuals within an insurance company that can cause errors and inefficiencies to occur.

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Match the media to the message

Article Abstract:

Insurance firm officials can use a variety of technology to help them conduct effective marketing campaigns. CD-ROMs, for example, offer firms a way to store a lot of information in a little space. CD-ROMs are useful for lead generation, group discussions or one-to-one communications. Kiosk are useful for spreading information to large groups. Interactive television will someday be very useful to insurance firms, too.

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Losing the online budget battle

Article Abstract:

Insurance companies are lagging behind other industries in the use of the Internet as a marketing tool. A survey by Diamond Technology Partners showed that more insurers have realized the importance of online marketing but are slower than other executives in implementing their plans. This is because a major portion of their computer technology budgets are being used for addressing the year 2000 problem.

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