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Article Abstract:

US leaders believe that their market conduct problems will be solved by the disclosure and regulatory efforts by the National Assn of Insurance Commissioners (NAIC) and the Insurance Marketplace Standards Assn (IMSA). The regulatory upheaval undergone by UK's insurance industry to eliminate market conduct problems is now yielding positive consumer responses. Well-trained and competent agents are required to recommend only the suitable products for specific investors. However, US leaders firmly believe that market forces and not regulators will improve US market conduct.

Author: Panko, Ron
United Kingdom, Insurance, Insurance law

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Illustrating the issue

Article Abstract:

Marketing and sales presentations which emphasize low credited interest rates to exclusion of other factors in life insurance policies are misleading according to survey results. It was found that despite a positive correlation between credited interest rates and surrender values, such correlation has no statistic significance. Ethics dictate insurance professionals to give accurate data on the various credits and charges of policy values for reduced market conduct problems, improper replacement and lapse rates.

Author: Carson, James M., Forster, Mark D.
Marketing

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Subjects list: Insurance industry, Ethical aspects, Insurance agents
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