Customers give high marks to companies and agents: long-term policyholders surveyed

Article Abstract:

Consumers have a good image of their life, homeowners and auto insurance agents and companies, according to a survey conducted by America's Research Group. Of the 1,000 people surveyed, 92% feel that their insurance agent is trustworthy and professional, and 87% feel that their insurer has the best interest of the customer in mind. The price of a policy is the major driver of sales, while customer satisfaction and the perception of value are the major drivers of customer loyalty.

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Industry says it's no surprise

Article Abstract:

Insurance companies are not surprised by the findings of an America's Research Group survey indicating that many customers have a good image of their insurers and insurance agents. The survey's results are similar to those of other customer satisfaction studies conducted by trade associations. However, some executives question the accuracy of the study, since many of the respondents in the survey had long-term relationships with insurance agents.

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The life agent service contract: beyond lip service

Article Abstract:

A life insurance service contract that would specify an insurance agent's responsibilities after an insurance policy is sold would improve policyholder relations and provide cross-selling opportunities. Services that should be stated in such a document include a periodic analysis of variable and interest-sensitive life insurance products, a comprehensive annual review and assistance in asset allocation planning.

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