Agents must adjust as carriers change ways

Article Abstract:

Life insurance companies are becoming increasingly involved in managing the distribution channel because of competitive pressures. The move will enable insurers to deliver better products with sometimes better service at better cost efficiencies. However, these changes will require that insurance agents change their practices. Agents will have to find ways to adapt to greater oversight by their insurers and move more towards offering clients more personal, consultative services.

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Insurers can learn from retail changes

Article Abstract:

Attracting, serving, and satisfying customers is necessary for success in both the retail and the insurance industries. Successful retailers' responses to changing market conditions can be instructive to life insurance professionals. Consumers are more sophisticated, mature, value-conscious, and powerful than they used to be. Steps life insurance companies can take to become more consumer-driven are discussed.

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Insurers' ads shift focus 'Back to Basics.' (Life & Health Insurance Foundation for Education)

Article Abstract:

The Life & Health Insurance Foundation for Education is conducting an advertising campaign to focus on the death benefits of life insurance, rather than the cash accumulation benefits stressed in the 1980s. Such life insurance companies as Prudential Insurance Co. of America and Metropolitan Life Insurance Co have already made contributions to the campaign, and others are expected to follow.

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