Article Abstract:
Insurance professionals need not be intimidated by the massive financial clout of the banking industry whose capital outweighs that of insurers by 50% and whose marketing capital is three to four times larger. Insurers should harness their efforts toward monitoring and servicing changing needs of customers, enhancing distribution systems and addressing the implications of market fragmentation. However, they should be prepared for the eventuality that these banks would acquire a significant portion of the life insurance and savings business.
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Article Abstract:
Insurers will need to develop new products and policies for the extremely large population of baby boomers as they enter late maturity. The traditional fear of older clients will need to be rethought, as the characteristics and size of this group of potential customers is different than previous insurance clients. The majority of baby boomers have better health than preceding generations, but are more prone to stress. The double income status of many baby boomers makes certain products more appealing to them than others.
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Article Abstract:
Insurers need to make a commitment to changing their organizations in whatever way is necessary in order to compete in the next phase of industry expansion and growth. New products are being created every month by insurers looking for new ways to access clients. new marketing ideas, whether technological or traditional, are being devised to reach clients in innovative ways. Personal line carriers in Europe are challenging regulators, and new marketing techniques are opening up client pools and customer groups.
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