Article Abstract:
The recent managerial trends in strategic planning related to corporate advertising, internal marketing, and human resources mobilization represent a collective shift in management emphasis. The management of corporate resources has shifted its focus from management of human resources to strategic management of symbolic resources. Symbolic resources are concepts that affect the framing of an organization's reality. Symbolic resources are categorized as: historical resources, policy resources, ceremonial resources, and resources affecting corporate spirit (or corporate culture). The consequences for human resources management as a result of this shift in management emphasis and corporate planning are reviewed. Three basic consequences are: that the smallest unit of human resources is not the individual but the organizational grouping of individuals; that imagery and image-making concepts can allow the accurate communication of difficult-to-describe ideals, without having to use detailed descriptions; and that personnel managers must be able to devise unity-reinforcing programs, as well as make rational decisions supporting these programs when confronted with individual situations.
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Article Abstract:
Human resource managers can develop strategic compensation plans using the three 'mental modes of strategy,' identified by Chaffee (1985), including the interpretive (process-oriented), adaptive (flexible), and linear (output-oriented) approaches. These mental modes of strategy act as a basis for suiting rewards to the specific needs created by an organization's: industry, culture, size, technology, diversity, and market position. Research suggests that no individual approach can be applied to all firms to tie strategy to management compensation plans, and more study is needed in this area.
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Article Abstract:
The changing roles of human resources management methods are discussed. Suggestions that will help the human resources job to contribute to the organization's productivity, performance, innovations, customer loyalty etc., are presented.
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