Article Abstract:
Bell Atlantic was forced to change its employee benefits package after the breakup of AT & T; increased competition combined with restraints on rate increases required the company to cut its expenditures for employee benefits. At the same time, many employees already confused and anxious about the company's future were suspicious of any change in company policy. In order to communicate the new benefits program and bolster employee morale, employee newsletters on the subject of benefits took a low-key, 'just the facts' approach that explained the need for cost reductions and discussed the new employee benefits in dollars and cents. Throughout the planning process, the benefits managers and communicators used focus groups to get feedback on employee acceptance of the new plan.
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Article Abstract:
The Public Service Company of New Hampshire promoted its 401(k) retirement savings program to employees by building the marketing campaign around a common theme. The campaign, called MINT (more income not taxes), used pictures of mint candies on all campaign literature in order to coordinate different advertising media and to reinforce the benefits of the program in the employees' minds. The marketing campaign was conducted over an eleven week period, which included announcement letters, posters on company offices, target mailings of advertising flyers, and employee meetings. The program had a response rate of 35 percent, which was 10 percent above the company's sales goal.
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Article Abstract:
Employee recognition programs, including the use of incentive awards, are effective human relations tools to improve recruiting and retention results, and to increase company productivity, morale, loyalty, and sales motivation. The New York-based NYNEX organization, composed of 12 firms stemming from the AT and T breakup, demonstrates the trend toward upgraded award plans that are more suitable to a changing workforce. NYNEX has developed a Service Recognition Program with several types of employee recognition, including five-year rewards of tasteful gifts created by Tiffany and Co. for NYNEX. The costs of this award winning program, and its benefits, are discussed.
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