This store is closing the buying gap

Article Abstract:

Bullock Furniture President and CEO JIm Bullock in Indianapolis has attributed much of the success that its stores have achieved during the the past four years to a two-fold marketing strategy that he implemented. Part of the strategy, which has significantly helped in closing buying gap at Bullock Furniture stores, included the reduction in number of vendor base to make its salespersons more familiar with the products they are selling and allow them to explain the features of the products to customers. The next step involved the implementation of a new sales training and changing the company's overall sales philosophy.

Comment:

Pres & CEO Jim Bullock in IN attributes much of success its stores achieved to two-fold marketing strategy that he implemented

Furniture stores, Article, Bullock Furniture Company Inc.

Bassett aims to wake up a sleeping giant

Article Abstract:

Bassett has unveiled a long-term brand-building strategy to define its brand positioning and personality. The furniture retailer's brand-building strategy includes the hiring of Janice Hamlin as vice president of marketing and John Lupo as executive vice president of sales and marketing. The retailer also conducted 1,200 exit interviews with customers of its Bassett Furniture Direct stores to develop a demographic and psychographic profile of its consumer base.

Bassett

Mobilizing the industry: history shows that it CAN be done

Article Abstract:

Furniture manufacturers and retailers should first agree on what the problems are before they can successfully mount a public relations campaign. Marketing experts say the common denominator of successful industry campaigns is a common understanding of the problems besetting an industry. To unify opinion and direction within the industry, experts say manufacturers and retailers should use market research to know consumer needs and perceptions.