The Italian job

Article Abstract:

A focus on the strategies followed by Italian furniture companies in order to hold to their reputation for fine leather products and to sustain the pressure from Chinese furniture companies is presented.

Author: Gunin, Joan
Italy, China, Market share, Company market share

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Luana Living coming to life

Article Abstract:

The details on Luana Living, which will market upholstered furniture, are presented.

Author: Gunin, Joan
United States, Organizational history, Upholstered furniture, Organization formation

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Subjects list: Marketing, Furniture industry, Company marketing practices
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