Stevens to create a Lauren division

Article Abstract:

Apparel designer and textile manufacturer pair up to market products for the total home environment, from sheets, towels and related textiles to furniture, tableware and decorative accessories. This will be presented as a totally coordinated concept. Products should be ready for spring 1983 delivery. This move is an unprecedented turn in design, quality and merchandising of home furnishings retailing.

author: Wilson, Claire
TEXTILE MILL PRODUCTS, Textile goods, not elsewhere classified, Planning, Innovations, Home furnishings, Fashion designers, Textile industry, Lauren, Ralph, Household linens industry, J.P. Stevens and Company Inc.

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Retailers and vendors

Article Abstract:

Drexel is following a path of a close relationship between vendor and dealer - Drexel introduces its new products before markets - Drexel has a 3-part distribution system.

author: Marks, Robert
Furniture, Household Furniture, Management, Furniture industry, Haworth, Howard

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Buyers ponder price or fashion hype

Article Abstract:

With the influx of fashion goods this year retailers face dilemma in presentation.

author: Wilson, Claire
Marketing, Beliefs, opinions and attitudes, Household linens, Bedding, O'Donoghue, John, Sawhill, John C.

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