Promotional retailers strive to revive business spirits

Article Abstract:

Some advice is presented by retail furniture managers on how to succeed in these economic times. Some are installing computer systems to keep abreast of their finances daily. Some are upgrading their merchandise. Others are training their sales people. Some will embark on a huge advertising campaign. Much more ideas are discussed.

author: Mignoli, Lynne
Furniture industry

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The Bon's store with 'sizzle.' (department store)

Article Abstract:

Debut of a home furnishings unit of a department store chain. The 40,00 sq. ft. complex is designed for flexibility. It is more heavily accessorized than a typical specialty store. It was purposely located in a highly competitive area to be with the heavy traffic.

author: Gilbert, Les
Department stores, Irelan, Glenn, McDonough, William

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Collections

Article Abstract:

Retail sellers of collections believe that concept-oriented shops and grouping home furnishings for the convenience of the customer is the wave of the future. Department stores can better compete with specialty stores, chains and discounters.

author: Levine, Al
Misc. homefurnishings stores, Methods, Selling, marketing

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subjects list: Retail industry, Retail trade, Marketing, Retail stores, Stores, Home furnishings industry
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