Penney launches Madden

Article Abstract:

JC Penney launched the Chris Madden home furnishings collection with a 2500 square-foot showroom display in the Concourse of Rockefeller Center in New York in May 2004. Penney is supporting the Chris Madden launch with extensive marketing that includes a showcase, magazine inserts, and circulars.

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Penney looks to spur furniture sales

Article Abstract:

The details of the test program for sales specialists working with furniture sales at JCPenney are discussed. The program is intended towards improving the effectiveness of the selling force.

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Penney task force studying furniture issues

Article Abstract:

J.C. Penney has formed a task force that will study a wide spectrum of issues in the furniture sector. The task force is intended to bring profitability to the company's furniture business.

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