John Madden touts Simmons' Olympic Queen

Article Abstract:

Simmons Co. will launch a new advertising campaign nationwide with sportscaster John Madden as its spokesman. The campaign will entail television and radio ads.

Simmons Co.

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Bedding producers plan to be aggressive

Article Abstract:

Bedding manufacturers pursue new retail placements, spurred by a slight upturn in the market, in preparation for the next major economic boom.

Market information - general, Industry Market Data, Furniture and Homefurnishings Stores, Furniture & Furnishings Stores, Furniture and Home Furnishings Stores

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Dramatic presentation wins attention for Alperts

Article Abstract:

The steps taken by Alperts Furniture to showcase its Serta range of mattresses to the customers have been described.

author: Perry, David
MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Mattresses ex Innerspring, Marketing, Company marketing practices, Specialty stores, Mattresses, Alperts Furniture

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subjects list: United States
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