JCPenney may add bedding to as many as 500 more stores

Article Abstract:

JCPenney plans to add bedding products to stores that don't sell furniture, but are located in markets which contain facilities that do. The department store chain looks to capitalize on advertising that is already in place.

author: Sloan, Carole
Company Planning/Goals, Department Stores, J.C. Penney Corporation Inc., JCP

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Bedding format takes it easy

Article Abstract:

Bedding chain Mattress Warehouse is expanding into Lexington, Kentucky with a new retail format. The Sleep Outfitters format will be integrated into several Lexington store locations.

author: Perry, David
Facilities & equipment, Mattresses ex Innerspring, Marketing, Buildings and facilities, Company marketing practices, Mattresses, Lexington, Kentucky, Mattress industry, Mattress Warehouse

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Older couples outspend for bedding

Article Abstract:

The article focuses on the bedding purchasing habits of working older couples and retired older couples.

author: Jarrett, Vicky
Research Findings, Brief Article

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