JCPenney banking on Chris Madden line

Article Abstract:

The new SKU-collection from Chris Madden, called Turning Home into Haven, which will be in retailer, JCPenney's stores in May 2004 is expected to increase the sales of JCPenney Home Collection products. JCPenney is depending on Chris Madden's collection for increasing its sales and feel that the Chris Madden creation has added new dimensions across JCPenney's home lines.

author: Sloan, Carole
FURNITURE AND FIXTURES, Furniture industry, JCPenney Company Inc.

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Seymour furniture scoring big at Saks

Article Abstract:

With the successful sales of furniture in the Jane Seymour collection, Saks Department Stores Group is planning to sell furniture through three new groups of Jane Seymour home furnishings collection. Saks had originally added the furniture to display its bedding collection, but encouraged by customer demand Saks decided to develop the furniture line for its stores.

author: Sloan, Carole
Saks Department Store Group

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Nordstorm selling Westin bedding

Article Abstract:

Nordstorm department stores supplies Heavenly Bed at Home to Westin Hotels & Resorts. The products, which are available at Nordstorm department stores, are presented online.

author: Sloan, Carole
Services information, Services

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subjects list: United States, Product introduction, Marketing, Department stores, Company marketing practices
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