Housewares industry primed for licensing push

Article Abstract:

Housewares is turning to the use of licensed characters. These characters can move tons of merchandise in every consumer product category if the product and the licensed property are integrated in a meaningful fashion. To get the most out of your licensed character you have to come out with a product that really looks like the character.

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Pac-Man paces housewares licenses

Article Abstract:

Licensed merchandise is selling faster than buyers can stock them up. The hottest license around today is Pac-Man. The National Housewares Manufacturers Assoc. will show much licensing activity with many manufacturers. These manufactures in housewares are listed and what licensed products they will be presenting.

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Licensed housewares on upswing

Article Abstract:

The housewares industry may be the biggest growth segment of the $14 billion licensing industry in the decade. Proven characters who have earned a reputation for real longevity and steady sales performance should be considered for licensing by houseware companies.

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