Everybody loves branding, but who'll pay the freight?

Article Abstract:

The significance of marketing investment for retailers in building a brand that appeal to consumer recognition in furniture market is examined.

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Retail giants may change our landscape

Article Abstract:

The growing trend in the marketing of ready-to-assemble furniture products, by companies such as Kmart, is examined.

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Furniture retailing action is everywhere

Article Abstract:

The viability of Internet as a retailing and marketing tool for the furniture industry is discussed.

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