Article Abstract:
Electronic merchandising is being introduced in several progressive department stores. Wards has a computerized catalog, Filene's has a computerized bridal and gift registry, and several stores will use a video disk player for Cuisinart demonstrations. Customer reaction has been favorable, especially at Filene's, where registrations have doubled in the past year.
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
Discount stores must emphasize ease of shopping - professional approach and offprice retailing are the two trends which Zayre is taking advantage of - Zayer is in the middle of a massive modernization campaign - the next focus will be on expansion.
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
Owner of home furnishings speciality chains present views of correct management of retail trade and its future - his customer is not the discount store consumer.
User Contributions:
Comment about this article or add new information about this topic: