Electronic shopping makes the retail connection

Article Abstract:

Electronic merchandising is being introduced in several progressive department stores. Wards has a computerized catalog, Filene's has a computerized bridal and gift registry, and several stores will use a video disk player for Cuisinart demonstrations. Customer reaction has been favorable, especially at Filene's, where registrations have doubled in the past year.

author: Brumback, Nancy, Malester, Jeff
Innovations, Marketing, Department stores, Technology application, Home furnishings, Shopping, Electronic marketing

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

New directions in discounting

Article Abstract:

Discount stores must emphasize ease of shopping - professional approach and offprice retailing are the two trends which Zayre is taking advantage of - Zayer is in the middle of a massive modernization campaign - the next focus will be on expansion.

author: Brumback, Nancy
Discount stores, Segall, Maurice, Feldberg, Sumner, Zayre Corp.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

The future favors the specialty store

Article Abstract:

Owner of home furnishings speciality chains present views of correct management of retail trade and its future - his customer is not the discount store consumer.

Misc. homefurnishings stores, Home furnishings industry, Segal, Gordon

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


subjects list: Management, Retail industry, Retail trade, Retail stores, Chain stores, Stores