Bedding pricing policies

Article Abstract:

Sealy, Simmons and Spring Air, three bedding manufacturers, have established a comprehensive guideline for retailers of their high-end products. The guidelines are aimed at enhancing the image of upper-end products manufacturers as well as allow budget-conscious consumers to compare prices among retail stores. The guidelines include requirements for display space, floor samples, point-of-purchase materials, and advertising of queen-size beddings costing $100,000 and above. The most controversial aspect of the guidelines involve a manufacturer's minimum advertised price or MMAP that has provisions for a co-op advertising allowance.

Comment:

One of 3 bedding manufacturers w/c established a comprehensive guideline for retailers of their high-end products

Marketing procedures, Simmons Co., Sealy Corp., Spring Air Bedding Inc.

Sealy sustains rebound, beefs up lead as top

Article Abstract:

Sealy's improved product lines and aggressive sales efforts has earned the company 20.8% of the mattress market in 1997, after almost losing its market-share lead in the mid-1990's. Sealy's 1997 market-share was three-percentage points higher than its share in 1996, and much more higher compared to 1995, when the company posted a decade-low 17.4%. Sealy, with $752 million US bedding sales in 1997, topped the market-share of its three largest rivals, Simmons by two percentage points and Serta by 2.4 percentage points.

Comment:

Its improved product lines and aggressive sales efforts earns it 20.8% of the mattress market in 1997

Market share, Sealy Mattress of Southern California

Vegas futon show off to strong start

Article Abstract:

Furniture retailers attend the Futon and Specialty Sleep Show in Las Vegas in large numbers, despite the slowing economy.

Public affairs, Nonupholstered Wood Household Furniture Manufacturing, Wood household furniture, Wood Bedroom Furniture, Mattresses and bedsprings, Wood furniture, Bedroom furniture