American launches in-store boutiques

Article Abstract:

American Leather, a Dallas, TX-based leather upholstery producer, has unveiled a boutique market program that includes gallery-like installations in three of its home furnishings stores. The program is aimed at helping retailers in sales and product promotion through specialized training. The in-store boutiques will be placed on its three existing installations at Foremost, NY; Designer's Furniture Showcase in Norwalk, CT; and Today's Home in Pittsburgh, PN. The boutiques have three furniture groupings with 330 sq ft of space as well as 11 ensembles in 980 sq ft featuring informative visuals and graphics about the company's products or leather furniture.

Comment:

Unveils a boutique market program w/c includes gallery-like installations in 3 home furnishings stores

Texas, All Other Home Furnishings Stores, Home Furnishings Stores NEC, Home furnishings stores, Alamo Uomo Inc., Article

New leather product just keeps pouring out

Article Abstract:

The introduction of new leather products that includes including Las Vegas, San Francisco, Tupelo, High Point premarket, Canadian and European fairs, by the leather upholstery manufacturers is discussed.

Services introduction, New Products/Services, LEATHER AND LEATHER PRODUCTS, Marketing, Company service introduction, Service introduction, Company marketing practices, Leather industry

Mastovich: Improve the experience

Article Abstract:

Dave Mastovich, president of a Pittsburgh-based strategic marketing firm Massolutions, gives suggestions for successful marketing.

Executive changes & profiles, Advertising, Officials and employees, Beliefs, opinions and attitudes, Marketing industry, Mastovich, Dave