AFMA dons marketing hat

Article Abstract:

American Furniture Manufacturers Association has created a blue-ribbon team to direct the development of a consumer advertising campaign. The 3-5 year campaign will cost an estimated $60 million to $100 million.

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AFMA to develop marketing campaign

Article Abstract:

The American Furniture Manufacturers Association is developing a marketing campaign that will make furniture highly enticing to customers. The campaign will be based on the "A Diamond is Forever" campaign.

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Upholstery trends toward lifestyle look

Article Abstract:

The details of the selection of upholstery introductions, by the retailers at the October market are discussed.

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