1-800 reaches consumer 3 ways: RetailerEs strategy combines phone, web and store sales

Article Abstract:

1-800 Mattress employs the phone, Web, and stores to reach the consumers and build sales. It is one of the few retailers to follow the calls-clicks-and-bricks strategy, an integrated business approach, wherein 60% of sales are accounted by telephone calls, 5% on the Internet and the remaining from the companyEs 44 showrooms and growing network of dealer.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Bedding execs share ideas at F/T conference

Article Abstract:

The ideas shared by the senior bedding executives regarding the marketing of bedding industry at Furniture/Today's Leadership Conference is discussed.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

10 proven ways to sell more bedding

Article Abstract:

Retailer's Strategies to sell more bedding are discussed.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: