Retail shopping program could give Simmons edge
Article Abstract:
Simmons known for innovation introduced the single-sided bedding and is now launching the Economic Dominance Generating Excellence (EDGE) program. EDGE is a tool for retailer to sell to every segment by understanding each customerEs unique requirement.
author: Perry, David
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
Marketing procedures, Management dynamics, Sales Promotion, Mattresses and bedsprings, Editorial, Management, Marketing, Company marketing practices, Sales promotions, Company business management, Mattress industry, Simmons Co.
1-800-Mattress caters to Hispanic market
Article Abstract:
The planning of Long Island City, New York based 1-800-Mattress to boost its business with the Hispanic market with a Spanish-language Web site and call center is discussed. The relevant details regarding its Spanish-speaking marketplace are presented.
author: Perry, David
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Strategy & planning, Services information, Planning, Company business planning, Service enhancement, 1-800-Mattress
Let's hear it for those who give industry a good name
Article Abstract:
The achievements of furniture companies King Koil, Jeffrey Sherman and Dial-A-Mattress are discussed.
author: Perry, David
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
Achievements and awards, King Koil Licensing Inc., Dial-A-Mattress
subjects list: United States, Home furnishings industry
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